Week One

lDIGITAL BUSINESS STRATEGY LEARNING LOG: NOVARA CLOTHES HOMEWORK PRACTICE RECORD


Hey, I’m LIANG YUPANG with matric ID: A207446. This blog tracks my digital business journey with “novaraclothes” and insights from ZUS Coffee’s strategies. Let’s dive into weekly highlights!



Week 1: Building Our Digital Foundation


This week, my team launched the novaraclothes Instagram account. We crafted a profile description: “A clothing store for urban residents, blending fashion + practicality” and chose a store - interior shot as the profile pic to showcase our brand vibe.


• Interesting: Picking the profile image felt like setting our digital “first impression”—it had to capture our brand’s essence.


• Challenge: Nailing the brand voice. We debated how formal or casual to sound but settled on a friendly, aspirational tone.


• Application: This account is our digital storefront—key for connecting with customers and building a community.


我兴奋地离开了第一周——我们已经为我们的数字形象播下了种子！

I left Week 1 excited—we’d planted the seed for our digital presence!

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