Week Six

 Week 6: Sending Novara’s 50% Off Email for New Customers


I used Brevo to run Novara’s email marketing, focusing on a “50% off first order for new customers” offer while including a “$15 coupon for old customers who refer friends” to retain existing ones. The subject line was “Novara’s Weekly Deal! 50% Off for New Customers + Rewards for Old Ones.” The email had three sections: brand slogan at the top, new product images with “Must-have for autumn” captions in the middle, and discount details at the bottom, plus a “Shop Now” button linking to the official website.


I tested a left-image-right-text layout and kept the text concise to avoid boredom. After sending a test email to my own account, I was satisfied with how clear the offer was. I realized emails should let users see their benefits at a glance.


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