Week Three

Week 3: E - Commerce + PPTs


We shifted to e - commerce: researching strategies (checkout flows, product recommendations) and creating PPTs to pitch ideas. We also studied ZUS Coffee’s omnichannel synergy (app + in - store QR codes) for inspiration.


• Interesting: Learning how to bridge online/offline experiences—like ZUS, we want seamless interactions (e.g., online styling tips + in - store try - ons).


• Challenge: Condensing research into clear PPTs. We used bullet points and visuals to simplify complex ideas.


• Application: PPTs will guide our e - commerce launch, helping us map user journeys and boost sales.



本周感觉就像“数字战略学校”——要学的东西太多了，但申请起来却令人兴奋！


第三周，我还参与了业务模式分析、数字化战略设计、竞争优势构建三项任务。我重点关注第三项任务下的“韧性和风险缓解”子项，梳理了原材料供应中断、物流受阻等风险，以及

对策。

本周感觉就像“数字战略学校”——要学的东西太多了，但申请起来却令人兴奋！

This week felt like “digital strategy school”—so much to learn, but thrilling to apply!


In the third week, I also participated in three tasks: business pattern analysis, digital strategy design, and competitive advantage construction. I focused on the sub-item "resilience and risk mitigation" under the third task, sorting out risks such as raw material supply disruption and logistics blockage, as well as

corresponding countermeasures.

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